William Qu

I'm

About

I'm currently a fourth-year student at UCSB double majoring in Communication (BA) and Psychological & Brain Sciences (BS) while pursuing a minor in Professional Writing in the Multimedia Communication track and a Technology Management Program Certificate. I believe that my background in psychology, marketing, communication, and business has provided me with a deep and well-rounded understanding of consumer needs and behavior, making me a more effective marketer.

Marketing Professional & Brand Strategist

As a college student pursuing a career in digital, product, and content marketing in the beauty + e-commerce, technology, and entertainment industries, I am ready to dive into the increasingly digital world with a passion and a drive to succeed. I aim to use my marketing skills to serve visionary companies and businesses who have something of value to share with their audience and a genuine mission to make a positive impact on the world.

  • Education: UC Santa Barbara
  • Location: Bay Area, CA

With my experience working in digital and content marketing, I have learned the importance of creating work and implementing strategies that are clearly aimed at a well-defined target audience. Effectively reaching one's target audience can be accomplished by leveraging online marketing tactics such as social media, search, and email marketing, while creating and distributing consistent and relevant content that not only can be appreciated by viewers, but also reflects a brand's values, mission, and aesthetic. As a brand and customer-driven marketer, I value powerful storytelling with a keen sense of a brand's identity in order to improve customer engagement and create the most ideal experience for my target audienmce.

Software

Here are some of the software tools I have experience using in my work.

HTML & CSS 60%
Google Ads 90%
Facebook Ads 70%
Microsoft Office 100%
WordPress 65%
Adobe Photoshop 60%

Skills

Here are some of my skills that I've been able to hone through courses, projects, and internships.

Market Research

SWOT Analysis, PESTLE Analysis, Competitive Analysis, Target Market Research, Industry Trends, Unique Value Proposition, Mass Surveys, User Interviews

Digital Marketing

Google Ads, Google Analytics, Facebook Ads, Keywords Optimization, Email Marketing

Creative Design

Canva Pro, Adobe Photoshop, HTML & CSS, Photography, Social Media Graphics & Flyer Design, Brand Style Guide

Social Media

Instagram, Facebook, Twitter, TikTok, Reddit, YouTube

Marketing Strategy

Digital, Creative, Content, Social Media, Product, and Influencer

Writing

Microsoft Office, Google Suite, Excel, Multimedia Writing, WordPress, PowerPoint, Journalism, PR Writing

Resume

Here is an overview of my education and relevant work experience. Here's a PDF version of my resume.

Summary

William Qu

Creative and data-driven Marketing Professional with 2+ years of experience working with companies and organizations within the technology, non-profit, e-commerce, and moving & storage industries.

  • San Francisco Bay Area, CA
  • (123) 456-7891
  • w.qu187@gmail.com

Education

University of California, Santa Barbara

Class of 2021
  • Communication (B.A.)
  • Psychological & Brain Sciences (B.S.)
  • Professional Multimedia Communication Writing Minor
  • Technology Management Certificate

Relevant Coursework

University of California, Santa Barbara

  • Digital Consumer
  • Principles of Marketing
  • Business Strategy
  • Creative Branding & Design
  • Managing Technology Organizations
  • Journalism for Web & Social Media
  • Public Relations Writing
  • Multimedia Writing
  • Research Methods
  • Issues in Technology, Business, & Society

Awards & Certifications

University of California, Santa Barbara

  • Google Ads Search Certification
  • Google Ads Measurement Certification
  • Hubspot Inbound Marketing Certification
  • Hubspot Social Media Marketing Certification
  • Google Ad Grants Online Marketing Challenge Certificate of Completion
  • Awarded National Commendable Ranking in AMA National Collegiate Case Competition

Professional Experience

Creative Strategist

Mar 2021 - present

Gaucho Creative Marketing Group | Remote

  • Research and analyze target market, industry trends, and competitors to provide a user research report and end-to-end consulting strategy deck for Products by Women, a startup that provides career development services to women in tech
  • Conduct mass customer surveys and 1-on-1 user interviews to reposition brand and develop marketing strategies
  • Collaborate with cross-functional marketing and design teams to develop strategy consulting deck

Digital Marketing Specialist

Feb 2021 - present

The Roll a Hippo Foundation | Google Ad Grants Online Marketing Challenge | Remote

  • Led team of 5 in creating marketing strategies for a social justice non-profit through analysis of target market & demographics
  • Spearheaded 3 Google Ad campaigns to increase email sign-ups, donations, and website traffic, increasing conversion rate by 93.48%, click-through-rate (CTR) by 6.27%, and impressions by 4.4k while achieving 100% optimization score in all campaigns
  • Saved the organization $4.31k by identifying negative & low-quality keywords and optimizing bids through keyword research

Project Manager

Sept 2020 - Dec 2020

AMA National Collegiate Case Competition | Remote

  • Led 4 consecutive teams (market research, strategy, media planning, and creative branding) towards creating a one-year marketing plan for PODS, a moving and storage company, to implement starting in January 1st with a budget of US $1 million
  • Researched trends, competitors, and PODS’ target audience of Gen Z & Millennials through online research and surveys
  • Developed digital, social media, creative, content, and influencer marketing strategies based on research
  • Designed & strategically branded the final case report using Canva Pro and Adobe Photoshop
  • Awarded National Commendable Ranking

Project Manager

May 2020 - Jun 2020

Latino Heritage L.A.| Google Ad Grants Online Marketing Challenge | Remote

  • Led team of 5 in creating Google Ad campaigns for Latino Heritage L.A. (LHLA) using a budget of $10k Google Ads credit
  • Optimized keywords and web traffic by replacing over 250 low-quality keywords with relevant search terms and focusing audience targeting to specific geographic locations and demographics, improving the CTR fro, 7.58% to 9.46%
  • Re-designed WordPress website with donate button, email subscription pop-up, COVID-19 statement, contact form, and blog page

Project Manager

May 2020 - Jun 2020

Duet Ambassadorship | Remote

  • Lead ambassadorship team to increase awareness and donors among UC Santa Barbara students for Duet, a non-profit startup company with the mission of helping refugee families located in Greece by connecting them with donors
  • Managed holiday gifting for donors by creatively designing a virtual care package sent to all donors during holiday fundraiser
  • Raised just under $800 in donations for the holiday fundraiser via social media & email marketing campaigns

Social Media Marketing Intern

Jan 2020 - May 2020

UCSB Professional & Continuing Education Program | Santa Barbara, CA

  • Designed flyers & social media graphics promoting the UCSB Professional & Continuing Education Program to spread awareness of new certifications being offered, resulting in a 10% increase in student registration
  • Collaborated with project manager and other social media interns to brainstorm weekly flyers and graphics

Campus Ambassador

Jan 2020 - Jun 2020

Adobe | Santa Barbara, CA

  • Launched social media campaign to spread campus-wide awareness of Adobe Creative Cloud free trial by designing and posting weekly graphics and flyers using Canva and Adobe Photoshop, successfully reaching over 6k students
  • Promoted Adobe Creative Cloud free trial to UCSB students and organizations through social media marketing, Adobe graphic design workshops, and on-campus tabling

Portfolio

Here is a gallery of my marketing projects, writing pieces, designs, and photography. Feel free to click on the link in each thumbmail for more information.

  • All
  • Marketing
  • Writing
  • Design
  • Photography

Case Report

Conjoint Analysis

Op-ed

Campaign

Multimedia Website

Photography

Graphic Design

Social Media Graphics